Chapter 10
Analytics and Search Engine Optimization
Search Engine Optimization:
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
SEO: https://www.youtube.com/watch?v=aIMal_fGUL4
Ways to optimize you place in the search:
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Finding good keywords:
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First, search Google to find companies/organizations that have high rankings and have sites like yours
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Also look at Google’s suggested searches below the rankings
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Search Alexa.com to see what these companies are using as keywords
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Go to Alexa.com and put the companies sites that you found into their search and find the keywords that make them successful…and use them!
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Use Title Tags: A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site. Example: <title>Good Keyword name</title> This is simple to do in Wix.com
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Add Page Description: The page description is a Meta Tag. It provides potential site visitors a summary of what your page is about. It is not visible on your site's page, but appears below your title in search results
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Have a simple to use URL
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Have simple navigation
Analytics is the discovery and communication of meaningful patterns in data.
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Google Analytics – must have your own URL
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Directions can be found on Moodle if you need them
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Blog Analytics
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Linkedin Analytics
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Facebook - Page Insights, click at the top of your Page. From here, you can view metrics about your Page by clicking the sections on the left (ex: , ). To export your insights, click in the top-right corner.
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Twitter- Twitalyzer is a free analytics dashboard with detailed metrics.
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Youtube analytics on your dashboard
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Free class on analytics: https://analyticsacademy.withgoogle.com/
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Pay for Social Media integration analytics: http://www.socialmediatoday.com/marketing/2015-03-10/9-best-free-social-media-analytics-tools
Project:
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Find and use keywords for your site-Directions found on this page
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Write a blog post in the style of keyword optimization-Directions found on this page
References:
http://remarkablemarketers.com/search-engine-optimization-vs-social-media-engagement/