top of page

Chapter 12

Looking into the Future

Newspapers/Magazines:

 

  • 2015, 39 of the top 50 digital news websites have more coming from mobile devices than from desktop computers(Pew Research Center)

 

  • the growth of mobile has furthered the rise of the social Web, where the flow of information embodies a whole new dynamic

 

 

  • ’ changing news habits have a tremendous impact on how and to what extent our country functions within an informed society

 

  • So too does the state of the organizations producing the news and making it available to citizens day in and day out

 

 

Advertising:

 

  • Changes in style of advertising

    • Great increase in data collection for targeting audience

    • Analytics

  • Changes in the way articles are written

    • Audience is not longer captive

    • Infinite array of content

 

Radio:

  • In a world of social, visual and personalized radio and ‘cloudcasting’, radio stations need to build their own multimedia assets (not just rely on existing platforms)

  • Creating an interactive experience

  • Clip Radio:

               https://www.youtube.com/watch?v=0FqNpl12yBM

 

Television:

 

  • As for the appliance itself the television is being transformed

 

  •  Every major manufacturer now offers “smart TV’s” that can access the Internet directly and a host of streaming devices, such as Roku, Amazon Fire and Apple TV, just to name a few, transform any set into what’s effectively a very large tablet computer

 

 

  • Internet TV can provide more opportunities for new and different content

 

  • New tools for creating online interactive content

 

 

360 Video-Virtual Reality

 

  • To create 360 videos, a special set of cameras is used to record all 360 degrees of a scene simultaneously

 

  • This means that when the video is playing, you can choose what angle you want to see it from

 

 

  • On the web you can do this by dragging around the video with your cursor, and on mobile devices you do it by dragging with your finger — or even just by turning your device.

 

  • ’ll be able to hold up your phone and the 360 video will follow you as you turn, looking around, to experience things from all over the world like never before.

 

Filming:

 

 

Editing in traditional Adobe Premiere or Final Cut Pro will flatten the video and will need metadata in order to be viewed as VR

  • Youtube has an app that will perform this task

  • Spherical Metadata can also create a VR effect on regular film

  • Youtube and Facebook have provided for upload of 360

 

Semantic Web/Internet of Things:

 

  • semanticweb.org/wiki/Main_Page.html

  • The Semantic Web provides a standardized way of between web pages, to allow machines of hyperlinked information.

  • Information is given well-defined meaning, better enabling computers and people to work in cooperation.

  • Linked Data

  • The WEB of Things, rather then the web of documents

  • The Internet of Things(IoT) is the network of physical objects or "things" embedded with electronics, software, sensors, and network connectivity, which enables these objects to collect and exchange data

  • www.youtube.com/watch?v=QSIPNhOiMoE

  • www.youtube.com/watch?v=q1pKLVX3V-A

 

Mobile:

 

http://mobilefuture.org/resources/2015-mobile-year-in-review-video/

 

From your refrigerator and home thermostat to your car or office whiteboard to your child’s textbook or doctor’s medical tablet, wireless technology is leaping beyond the phone to connect the world around us to the Internet.

As wireless innovation continues, machine-to-machine (M2M) connectivity—the so-called “Internet of Things”— will further accelerate mobile opportunity and transform how people and our economy interact with the many tools of modern life.

Through mobile connectivity, the Internet can make virtually anything more intelligent—holding great promise for our economy, our environment, our education and health care systems, our safety and our standard of living.

 

Mobile Apps:

 

The big question, of course, is how to get advertisers to spend their dollars on mobile--it's something they've been hesitant to do.

One major problem is location awareness vs privacy

Predictions for the next 10 years of apps by PEW Research:

1) Video will run better and faster and be more popular then ever

2) Augmented and virtual reality will take off

3) Health tracking apps and devices will be more popular(more personalized)

4) Technology concerning who is tracking us will be better and more available
5) Platform/cloud based/beacons/Physical web

 

Beacons:

 

Beacons are a low-cost piece of hardware — small enough to attach to a wall or countertop — that use battery-friendly, low-energy Bluetooth connections to transmit messages or prompts directly to a smartphone or tablet.

Facebook plans to leverage this access by delivering information about shops and landmarks to users who are nearby, connecting deals and people as well as it does friends and old classmates

Improved proximity-based experiences for users

Consumers get highly targeted promotions and ads for the things they want, and retailers can collect valuable data on their customers’ buying habits, which can be used for future promotions, pricing strategies and marketing platforms.

https://www.youtube.com/watch?v=c3h0eKGfUfI

BI Intelligence has put the first stake in the ground on the influence beacons will have on retail sales. $44 billion by 2016, up from $4 billion this year.

 

Physical Web/Eddystone-Open-sourced framework:

 

The Physical Web is an approach to unleash the core superpower of the web: interaction on demand.

To deploy beacons using the Physical Web, use Eddystone’s URL frame type (Eddystone-URL) to broadcast your website to users. Associate your beacon with any arbitrary URL and deploy it to a location. Users with a Physical Web-supported client such as Chrome can discover the website on their device.

https://www.youtube.com/watch?v=1yaLPRgtlR0

 

A small utility on the phone scans for URLs that are nearby. We are using the open Eddystone-URL (fyi)Bluetooth beacon format to find nearby URLs without requiring any centralized registrar.

People should be able to walk up to any smart device - a vending machine, a poster, a toy, a bus stop, a rental car - and not have to download an app first. Everything should be just a tap away. The Physical Web is actually fairly simple. It has just two main parts:

  • a wirelessly broadcasted URL

  • software on a device that detects and displays the URL when requested

 More information if interested:

http://google.github.io/physical-web/cookbook/

bottom of page